In the High-Tech Business, Technical Sales and Support concerns …
… an increasingly wide range of people, from Sales and Applications Engineers through Marketing and Product Engineers to Researchers and Developers.
- How can you get the customer’s attention when they are flooded with information and distracted by competing demands for their time?
- And how can you enable them to be successful when they are hoping for an out-of-the-box experience, even for the most sophisticated technology?
- And if you achieve these things once, how do you do it again, and again?
ICONDA offers Technical Sales and Support Solutions in two areas:
- Learning & Development for Your Team – increasing communication effectiveness, especially for customer-facing work
- Customer-Facing Collateral – demos, training, eval support, etc., to speed the deployment of your products and services
Learning & Development Solutions for Your Team
ICONDA’s inter-company and company-custom L&D solutions support a tool-based approach, built around the ICON9 system and tailored to the Technical Sales and Support role. From the program format – a balance of in-person and remote components, bound together by a system of progress guidance – to the choice of examples and activities, the experience is one of crystallising disparate experiences into a high-performance toolkit. This allows program participants to step up to new levels of performance and autonomy, and for customer-facing teams to greatly enhance the quality of their communication.
Customer-Facing Collateral
Customer expectations have evolved along with those of society in general, and they want an effortless experience – for example, their appetite for traditional product and services training is greatly diminished. Even when this obstacle can be overcome, the creation and maintenance of Customer-Facing Collateral such as demos, training and eval support ties up expert resources and is an unwanted distraction for you, the product/services supplier.
ICONDA combines its expertise in creating Learning & Development Solutions with its knowledge of Hardware and Software technology to provide bespoke Customer-Facing Collateral, removing a major obstacle to the attainment of your deployment objectives.