The MAP Tool Explained

The MAP acronym provides a simple way to crystallise pre-encounter thoughts. It stands for:

• My objectives for this encounter, as far as I and my organisation are concerned.
• Audience information, anticipated questions, concerns and related data.
• Plan, adapted to the occasion.

This MAP provides the same benefit as a map for a journey: it gives me a picture of where I am going, makes me less dependent on technological props and helps me to adapt to changing circumstances. Here are some details of each of its three elements.

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More about MAP:

• MAP top
• GPS versus MAP
• Strategic versus tactical preparation
• Example: when GPS takes control
• The MAP tool explained
• My objectives
• Audience
• Plan
• Example: MAP extended case
• MAP as a front end to other tools
• Keeping it simple
• MAP in brief

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