MAP is a tactical tool, for crystallising the output of long-term, strategic
preparation into a concise form for a specific encounter:
My objectives are:
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Private (not for client viewing)
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Immediate (concern just this encounter)
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Multidirectional ...
Multidirectional means:
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Stuff that I wish to discover from my client
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Information to give to them
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Things to negotiate with them.
To get the right focus on my Audience before an encounter, I assess their
Situation, Problems and Needs – my perspective and, above all, theirs.
Various tools, such as DISCOVER-Y, may help to
anticipate the Audience’s viewpoint.
The Plan can be a simple “First Move” plan, or it can be
implemented using other tools. In particular,
MAP may work in combination with PAGE,
DISCOVER-Y,
TWO-MINUTE MESSAGE,
TABLE and
OAR.
More about MAP:
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