MAP as a Front End to Other Tools
For the following tools:
Their use model starts with a definition of My objective and Audience; then the Plan part of MAP is implemented by the tool in question. For example, the TWO-MINUTE MESSAGE is a tool for planning the content of presentations, and it produces a short synopsis (a message that can be read out in two-minutes). Before I start writing this synopsis, however, I have to define My objectives for the presentation, and its Audience.
This relationship between MAP and the five tools mentioned is represented in the diagram above. This organisation simplifies the Toolkit, since the “M” and ”A” features of MAP do not have to be reinvented for each of the tools to which it “connects”. They just reuse the terminology and methods discussed in these pages to define the objectives and audience associated with their use.
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